In an on-line world when most people determine success by the size of their list and/or their income, we need to realize what on-line success is truly defined by and that is R-E-L-A-T-I-O-N-S-H-I-P-S, relevance and practical "it will work today and tomorrow" technology. Free incentives, gifts and promotions are also of vital importance.
Money comes and go, people opt out of list.....but relationships build trust, integrity and team work.
Are you on someone's opt-in list? Are they always chasing your dollar saying "give me, give me, give me" or are they seeking how they can best serve you and aid you in getting what you need?
Chips Tips is here to serve you with coaching and mentoring. We will do what is in our power to aid, develop, assist and mentor those desiring long term success through relationship building, integrity, loyalty and trust.
So let us take a look at "THE RECIPE"
Great Content + Good Design = A Value-Packed Downloadable PDF
Remember, you want to give them a sample, just a nibble. A gourmet meal isn't the idea here. Earn their ears first.
You shouldn't take more than twelve hours to write and edit the content.
Make sure your PDF is represented in the most compelling way.
You only get a fraction of a second before your visitor decides to give you their email address or not and an image is processed 60,000 times faster by the brain than words.
This means the image representing your PDF you use on your lead-generation form will do the heavy lifting to grab your visitor's attention.
It's very hard to combine multiple fonts with multiple colors and make it look good so remember to KEEP IT SIMPLE.
With help and 'tips" from the awesome team at Thrive, our next post will take a look into diving in to solving challenges your clients may be facing.